Augmented Reality – a world of new possibilities
In today’s digital world, printed materials still have the power to make an impact. They just need bringing to life. genARate does just that.
Our Augmented Reality (AR) platform transforms your existing 2D content into exciting, interactive 3D experiences that enhance engagement with your brand, product or service.
5 Top tips to getting started with Augmented Print
Creating your own augmented content is easier than you may think with genARate – quickly bringing print back to the forefront of your marketing mix.
Learn how to create, publish, use and measure the effectiveness of your augmented content.
Fill in the form to download this guide.
The modern workplace has been changing rapidly in recent years. With technology developing so rapidly, new opportunities are presenting themselves. And augmented solutions have the potential to change the way we work.
Working hand in hand with leaders in augmented reality technology, augmented reality is no longer only reserved for sci-fi. With our augmented reality technology you can revolutionise the way you interact with information.
Artificial Intelligence and Robotics - According to the blog, the rise of AI and robotics shows no sign of slowing down, with “more and more of our work and personal tasks will be taken over in the next decade by cognitive systems, autonomous vehicles, bots and drones, as interconnectivity, data aggregation and analytics move forward”.
Flatter Corporate Hierarchies - The evolution from the industrial age to digital means less layers in management hierarchy with a more diverse and flexible workforce – where employees can move along horizontal, vertical and diagonal paths. The ‘Corporate Lattice’ brings about more opportunities, multi-skilled and empowered employees.
The ‘Gig’ Economy - Mobile working brings mobile workers. According to Konica Minolta, “the appetite of employers for mobility and flexibility, coupled with millennials’ thirst for more blended work and personal time is helping to drive a new kind of workforce”. Skilled freelancers can find their talents better matched to varied roles that further empowers the workforce.
‘Second Tier’ Cities - With remote working high on the agenda, employees don’t necessarily have to live and work in the main city hotspots, which also have the highest living costs. Some organisations and government departments are setting up satellite offices in ‘second tier’ cities, where it’s cheaper to live and do business but still attracting the same level of skilled workers.
Being at Work Anywhere - The advent of technologies such as augmented reality and virtual reality, amongst others, have revolutionised how and where we work. The digital workplace becomes an extended workplace that is flexible and collaborative while remaining a ‘personal’ experience.